Search Engine Strategies 2004

2004.04.20 Tue 00:00

朝っぱらからSearch Engine Strategies 2004というイベントに出かけてきた。新宿 NS ビルにて。普段は全く縁がない感じの場所。11時からGoogleの副社長の基調講演があって、なにやら新しい発表もあるらしいというので期待していったんだけど、もうすんごい人。全然見えない。何も聞こえない。でかいホールをパーティションで区切って、そのパーティションの裏ではSEO関連の会社の展示ブースみたいなのが並んでるんだけど、そっちでもガヤガヤ言ってるので本気で何も聞こえない。結局パワポの画面の「東京研究開発センター」という文字を見て「ナニコレ?これが新発表?」「かな?」とか言ってたら終了。

午後からは複数のセッションと最後にパネルディスカッションなのだが、セッションっていうか営業?パネルディスカッションはとうとう一度たりともディスカッションが行われることはなく、パネリストが順番に話しただけの気がする…。

というかそもそも僕はこのイベントのターゲットから外れている気がしてならない。ほとんどの人がスーツ着てたし…(そういう問題なのか?)。企業のWeb担当者の人が多かったのだろうか。そんな気がする。そういうこともあって特に新しい情報や知識を得られた感じでもなく、正直言って「ツマラナイ」と思ってしまった。しかもパネルディスカッションの最後の方ではパネリストの方たちの口から「今後SEOってどうなんでしょうね」という本音っぽいのもポロリと出てしまい、おいおい、って感じ。

というわけで個人的なスタンスとしては今やってること以上にSEOとして何かを特別にがんばるってことはなさそう。小手先のてくにっく系は。そんなことよりやっぱりセマンティックWebだね、ってのを強く心に思った。やっぱり大事なのは中身なんです。当たり前すぎる話だけど。だからコンテンツ製作者は中身を充実させることに注力すべきであって、製作会社的な人はそれを正しく伝えるデザインとフォーマットを提供してあげなければならない。そして作られたデータはアクセシブルでなければならない。アクセシブルっていうのは「障害者云々」という聞き飽きたお題目の話ではない。誤解を恐れずに言えばマシンリーダブルであるということ。

Web上のデータを直接利用する人間はいない。必ず何らかの機械的な処理を通り、その結果を利用するのだ。ならば機械が処理できる形式であることがまず大切だろう。処理する機械は一つではない。どんな機械が処理するかは誰にもわからない。だからこそデータは汎用的な仕様にのっとっている必要がある。将来、機械に処理してもらえないデータであるがために、潜在顧客との接触機会を逃す、という状況が発生するに違いない。

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